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Boon Sheridan

Over the last twenty years Boon has had job titles like site producer, content specialist, information architect, interaction designer, user researcher, stage manager, and voice-over actor. Between bouts of title whiplash he’s helped build some very big things, some very small things and learned a lot along the way. He’s a lover of new cocktails and old records. He currently spends his days freelancing and helping companies go from idea to product. He went viral once over Pokemon Go, and still can’t understand what happened. He can be found online at www.boonsheridan.com, on Twitter as @boonerang, and he’d love to meet you and swap stories.

Fri

25

09:00 - 12:30

Aud II

Workshop

Customer Journeys

A workshop to help you add customer journeys to your design toolset. When we’re done you'll walk away with examples of what they can do, methods to crank them out in various scenarios, and hands-on experience of doing them as a group with guidance and critique along the way.

I’ll spend the first part showing what journeys can help teams accomplish, where they work well, and how they contribute to iteration and collaboration. We’ll talk about how goals, audiences, and actions help bring a journey to life for your projects. We’ll note how to use a customer journey as a tool for synthesizing collected information and working across teams. The emphasis will be on tactical approaches, getting beyond ‘blank sheet syndrome,’ and the little things that can hinder the process. We’ll use explicit examples of problems and work on them with an eye to the second half of the workshop.

The second part will be focused on group exercises creating a customer journey. Small groups will take an agreed upon challenge and construct a journey (or series of journeys) to help solve the problems identified. We’ll take breaks to share work, critique, and discuss how to expand upon the exercise in your practice.

Main takeaways:

Demystifying the definitions and forms a customer journey can take. Discussion of what types of problems journeys can solve (and some they cannot). Tactical exercises to jump-start a journey exercise. Examples of how to bet position journeys for success by internal audiences. There are no formal requirements for attending, as the methods discussed will start from the ground up.

Thu

24

09:45 - 10:15

Auditorium I

Talk

Augmented Reality – Wait, What? (Or, Pokémon Gone)

July 6th, 2016 Pokémon Go launches and no one knows what’s about to happen. Weeks later people are swarming over fences, fields, and across cities trying to catch ‘em all. The game heralds the public introduction of augmented reality. The promise of AR seemed endless. A year and a half later, Pokémon Go is still around but it’s lost the luster it once had. Even more, augmented reality has lost steam. What happened to the promise of AR? Let’s look at what we thought AR was going to be, and where it’s gone since that fateful weekend.