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Carrie Hane

Carrie is the founder Tanzen, which provides content strategy consulting and training designed to change how organizations approach content. For nearly 20 years, she's been helping organizations and people rethink how they create, manage, and connect content. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.
Author of:

Designing Connected Content:
Plan and Model Digital Products for Today and Tomorrow
with Mike Atherton New Riders

Wed

23

14:00 - 17:30

Aud II

Workshop

Designing Connected Content

Content is the whole point of the digital products you create. But many teams struggle with how to get content up front.

This workshop isn't your usual content strategy workshop. You won't learn how to craft a story or how to make UX copy better. But you will learn how to use content as design material.

"Design is the method of putting form and content together." -- Paul Rand

When we start with context and give structure to the content, we can create multiple windows into a world. By flipping the process, the structure comes first so we can work in layers to make interface designs that help people make better sense of the content.

In this workshop, we'll explore a framework for design that allows you to create scalable, flexible, and extensible digital products - one that starts with content, not pixels. We'll work at the intersection of information architecture, content strategy, design, and development.

What You'll Get

Techniques for how to incorporate content into your designs from the start
Insights into an approach to create products that are ready for the next frontier
Ideas for working collaboratively with your team and your stakeholders (A real benefit, not just an added bonus!)

What You'll Do

We'll do a set of progressive exercises to build a layered system that allows you to practice a design method that creates products that are ready for the next design trend, the next interface output, the next delivery system.

Who is This For?

All levels and all flavors of user experience professionals welcome. Come prepared to stretch yourself beyond your usual comfort zone, whether that's words, research, code, or pixels.

Thu

25

11:25 - 12:00

Auditorium I

Talk

Practical Jobs To Be Done: A Way Of Seeing

The concept of jobs to be done provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.

For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.

Viewing customers in this way – as goal-driven actors in a given context – shifts focus from the psycho-demographic aspects to needs and motivations. Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing.

In this presentation, I will highlight concrete ways to apply the jobs to be done in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.